If you are new in online marketing and do not know anything about how to start promoting your website, then, you will find this article very much helpful for you to promote your website in a correct and successful way. To do this, you have to follow Search engine optimization programs. The process includes:
Website Audit & Review
The first step while performing SEO involves the detailed overview and analysis of your website in order to know the current status of your website. This report shows you where exactly your website is lacking and which are the necessary steps that you must take in order to make your website search engine as well as user friendly.
Keyword Analysis
The keyword research and selection phase of SEO process is planned to identify the relevant and targeted keywords with low competition and high search volume to ensure that the most searchers will find the specific pages within your website that contain the specific query they are looking for. The keyword research and analysis report offers a complete overview on how users search for these specific keywords.
Competition Analysis
The competitor analysis report helps you to know what exactly present in your competitors website which is not present in your website and where your website actually stands. This report also shows you how your competitors are better than you and thus why they are having high listing in search engine result pages. Once website keywords are finalized, you will come to know who are your actual competitors and to whom you have to compete.
On Page Optimization
The next part comes in search engine optimization process is to optimize each and every website page. Once keywords are decided and a step by step plan of action created for website to overcome the competitors, you should check for the website content. As per latest search engine algorithm updates, content plays very important role in order to have a good website. Every web page in a website must contain unique and relevant information. Meta tags, especially title, description and keywords tag must be appropriate. As search engine crawlers never read the images and flashy things, you should always use alternate text i.e. Alt tag for images so that the text specified for the image can better read by search engine crawlers. XML sitemap and HTML sitemap should be there in every website as search engine understands the XML format very well and easy navigation of all the pages in a single page provides visitors direct path for the page they want to wish to visit for.
Off Page Optimization
This is the most prominent phase while optimizing the website with the help of SEO techniques. This process not only improves website's visibility among the search engines but also increases website's popularity among the users on the internet. Every website should be properly promoted in order to get the relevant and authorized backlinks for your website as search engines give importance to every web page which is having quality and relevant backlinks. A popularly used search engine, especially Google decides the Page Rank for the website and its pages depending on the number of quality and relevant backlinks. So, it is always vital to promote the website in an appropriate way.
I am confident that once you follow the above mentioned approach, your website will definitely get guaranteed seo rankings in search listings.
Article Source: http://EzineArticles.com/7768506