Keywords play an important role in ASO because good use of keywords can land you into a lot more searches, which opens up a huge amount of potential downloads. The first stage of using good keywords is to choose a relevant category for your app. Look at similar apps to yours to find out a suitable category, and then read through some of the top search results to figure out the best possible keywords to use.
Including simple search phrases like 'good bowling game' can be useful, but also including longer, less searched phrases like 'a good app for testing your bowling skills' can also help you land decent results.
If you can't figure out how to find useful keywords, think about what you would search for to find your app. What would you usually type in to find the category your app falls under?
Tip 2: Write an enticing description
This is almost like the cover page of your app's CV. This is where you'll need to encourage page viewers to download your app. Once again, the best way to learn how to create a good description is to look at other successful apps and see how they do it.
You could use bullet points to split off what features the app offers, include any testimonials or positive app review quotes you may want to include, and a summary of the functions of the app.
On top of this, you'll need to change around a few words to fit in the keywords you have chosen in your mobile app marketing strategy.
Tip 3: Choosing a name
If you give your app a bland, unoriginal name, most viewers will probably look past your app before taking the chance to see what it offers. It is difficult to come up with your own original name, but once a good name clicks in your head, you'll probably feel a lot more confident with putting it on the app store. There aren't many tips that can be given on how to come up with a good name, as it simply takes a bit of imagination.
Use statistics service as AppAnnie or AppFigures to help you easily browse various applications and their names.
Tip 4: Choosing the appropriate app icon
The power behind a good app icon is simply amazing. I've seen apps on the app store receive thousands of more downloads than other apps that play the same or may be even better. The only clear difference between the two apps comes down to the app icon. Creating an original icon or logo once again can be a difficult process and usually comes down to imagination.
If you can't think about what to use as an app icon, try summarizing the features of your app and finding an object that best represents each feature. Try to include the chosen objects into one logo, and you'll probably come out with something that looks original and abstract.
Nice bright colors can help with attracting attention too, and a high resolution picture can help. If you're unsure about colors or can't make a high res image yourself, this would probably be a good time to ask a professional's opinion, or look for someone to hire to do it for you.
Tip 5: Choosing Screenshots
Choosing screenshots is quite an easy process and usually involves finding the most appealing aspects of your game and using those. Don't show boring menus or settings pages and go for images that represent the app's main purpose.
After following these tips, ASO ultimately comes down to SEO, good imagination, and a talent for writing a good description.
Read more interesting articles about mobile app marketing, writing a press kit, tips and tips for mobile game development or even how to get your app reviewed on various game and apps sites here.
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