Once the hard work of making a website is over, the hard work of submitting it to the search engines and having it show up in the results begins. Maybe you think you must have a computer science degree to do it, but this article will show you some practical advice on how even you, can help maximize your site's traffic and make your website stand out.
When you try to maximize your site's traffic and optimize your website for search engines, it is important you make one or two changes at a time. If you do too much at once you will not be able to tell which change affected your Page Rank negatively or positively, and it's also possible to have both good and bad changes which cancel each other out, confusing you even further.
This seems basic, but a good practice to follow to maximize your site's traffic is to constantly monitor your page rank using independent traffic monitoring services. Doing so will help you determine whether your optimization is having any effect on your site traffic. A good site to use is Alexa, which will show an abundance of useful statistics.
When writing an SEO article for your website make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website's search engine rank.
You need to work on your site's optimization frequently. The optimization landscapes change quite often and you will need to make the necessary changes if you want your site to continue to get its ranking. This will not take a huge time investment if you do the minor changes a little at a time.
Depending on the scope of your site and the material you publish, consider creating multiple domains or sites. Most search engines list a single site per domain so if you have robust enough content, having multiple cross-linked sites or domains may help drive your site further up in search results and relevance rankings.
Do not attempt to fool the search engines by "hiding" a large number of keywords in the code of your website. Search engines have become sophisticated, and they can detect when search terms are just included in a website's code without any context or relevance. If a search engine detects this kind of spamming, it will penalize your website and may de-list your website altogether.
Try to avoid having too many links coming from the same IP addresses. It's tempting to add in links from other sites that you own in the hopes that it will increase your rankings, but it usually backfires. Some engines penalize you for it and others may start. Just avoid doing so to be on the safe side.
Search engine optimization is all about text, especially fresh text. If you are having trouble on your website, you might consider setting up a blog, which will constantly have fresh content and will draw the spiders in, causing your site to get many more hits because you are constantly sharing a wide amount of information.
For effective search engine optimization try and use a single URL to concentrate all your stories, articles or blog posts within the same category. This is an excellent way to get your search results near the top as it will cover a broader range of topics which will get your page more views.
So there you have it. Nothing but ideas and tips on how you can maximize your site's traffic. If you put this information to work and use the tips and tricks that have been provided here to you, you should see results in your search engine optimization goals. The benefits are well worth all the effort and research you may need to do.
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