Internet marketing is constantly evolving. Every year different techniques and trends dominate this domain. Marketers are willing to experiment and are ready to take calculative risks in order to achieve success. Ten hottest trends that are likely to dominate this niche in 2013 are as follows.
1. Social media: Social media platforms like Facebook and Twitter have achieved a cult status. Thousands of users subscribe to Facebook or Twitter on daily basis. These social media platforms are the new emerging markets for internet marketers. Smart marketers will optimize the power of social media platforms in order to generate more business in 2013.
2. YouTube: 2012 witnessed varied viral videos. The masses will start using YouTube for posting engaging videos to attract the audience and communicate powerfully by using this amazing medium. You may witness series of videos that are aimed at brand building and brand recall in 2013.
3. Email marketing: 2013 will definitely see revival of email marketing as one of the top marketing strategies. People will use varied emotions and aesthetically emails for marketing their products and services.
4. E-publications: E-books and e-publications will gain importance for marketing. Free e-publications that educate the consumers about different products and services will dominate the mix and be at the top of the list for many internet enthusiasts.
5. Video posts: 2013 will see a paradigm shift of focus from text to videos. Audience tends to respond quicker to videos as compared to texts. Marketers can deliver powerful messages through videos and they may start including at least one video in their marketing emails.
6. Aesthetic designs: Eye-catching designs with amazing details will be in forefront when it comes to the field of online marketing. They will focus on designs that stand out from the rest. Dominance of abstract designs is foreseen in 2013.
7. Mobile marketing: Growing number of smart phone users has created a need for marketing techniques that are mobile friendly. Entrepreneurs will focus on creating websites that are mobile friendly. The year 2013 shall see increase in number of mobile friendly sites.
8. Emergence of marketing Apps: Internet specialists have realized that mobile Ads are hardly visible to the customers when they are browsing the web. Smart online advertisers will now invest in internet marketing Apps instead of Ads for better conversion rates.
9. Rise of Pinterest: Marketers will rely more on images and videos to convey their message to the target audience. In such scenario, visual sites like Pinterest and Infographic will gain importance in internet marketing.
10. Quality Vs Quantity: Internet marketers will focus on qualitative content especially after witnessing the brutality of Google penguin and Google Panda update. Consumers can expect informative marketing campaigns.
Shah Syed is an Internet Marketing Consultant for WDS. A top notch SEO Services and Web Design Company in Singapore.
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